Challenge
Oversized imagery and inconsistent layouts buried copy and CTAs, making it difficult for users to absorb key information. The experience felt static and unbalanced, lacking the premium clarity and structure expected from Land Rover’s brand identity.

Approach
I redesigned the component into a balanced masonry layout that paired visual richness with clear hierarchy. Each image, video, and text block was positioned with intent, supported by phased loading to guide focus and add subtle motion. The result was a more dynamic yet structured presentation that improved readability and storytelling across devices.

Impact
The new layout elevated both usability and brand presence — creating a more immersive, editorial experience that better showcased each vehicle. It improved clarity, increased engagement, and established a scalable component now used across the Land Rover site.