Challenge
The previous gateway lacked engagement and storytelling. Static imagery and minimal interaction failed to represent each brand’s identity, while limited hover feedback didn’t reflect Land Rover’s premium positioning.

Approach
I redesigned the gateway with interactive resizing and brand-specific hover video. Replacing static environments with real vehicle footage helped express each brand’s personality, while taglines and transitions enhanced immersion.

Impact
The update transformed the gateway into a cinematic, interactive experience. Real footage and smooth transitions increased early engagement and reinforced Land Rover’s luxury image across digital touchpoints.