Challenge
The Jaguar Heritage site felt dated and lacked structure. Its typography and layout limited storytelling, and the wealth of heritage content was difficult for users to navigate and explore.

Approach
I redesigned the site with a clearer hierarchy, refined typography, and improved layout to enhance readability and flow. Navigation was restructured to guide users through archives, exhibitions, and collections, while editorial styling created a more immersive storytelling experience.

Impact
The redesign modernised the site while preserving Jaguar’s historical character, improved engagement through clearer structure and readability, and established a new visual and UX standard for presenting heritage content.