Challenge
The standalone Range Rover Accessories site felt outdated, disconnected from the main Land Rover experience, and difficult to navigate. Product discovery was inefficient, and the visual design didn’t reflect the brand’s modern identity.

Approach
I redesigned the site using core Land Rover components, refining the user journey with clear structure, intuitive filters, and simplified navigation. My focus was on creating a premium, responsive experience that works seamlessly across desktop and mobile.

Impact
The result was a unified platform that improved product discoverability, strengthened brand cohesion, and delivered a modern shopping experience aligned with Range Rover’s luxury positioning.