Role:
UX/UI Designer
What is this project?
A new brand page component designed to showcase all available nameplates within a brand - giving users a clear, modern-luxury overview the moment they land on the page.
SCROLL
Nameplate Selector
The Problem + Solution
Introduced component to frontload key info.
Brandpages were bloated with heavy scrolling.
Showed all models in one interactive view.
Key info about models came late in the journey.
Streamlined journey with premium feel.
Users couldn’t easily compare models.
Control
Solution
Interactive pagination pips display all available nameplates at a glance, also making it easy for users to switch between models seamlessly.
Informative sidebar presents key details about each nameplate early on, helping users make informed decisions earlier in their journey.
Large campaign videos play per nameplate, offering a richer, more immersive introduction whilst elevating the brand’s modern luxury feel.
Key Shots
Impact + Results
Desktop
Mobile
Reduced scroll depth by introducing key model information immediately, improving early-stage engagement and clarity.
Delivered a premium-first impression through elegant layout, smooth transitions, and consistent brand styling.
Helped users compare models quickly at the start of their journey, reducing friction and supporting more confident decision-making.
