Role:
UX/UI Designer
What is this project?
A complete redesign of the Jaguar Heritage site, focused on modernising the experience while honouring the brand’s rich legacy — improving structure, readability, and storytelling across all key pages.
SCROLL
Jaguar Heritage Site
The Problem + Solution
Redesigned with clearer hierarchy and layout.
The site felt dated and lacked structure.
Enhanced readability and flow.
Typography and layout limited storytelling.
Created a premium, editorial feel.
Heritage content was hard to explore.
Control
Solution
Restructured navigation and layout to create a more intuitive site experience, making it easier for users to explore heritage content.
Reintroduced classic brand typography to honour Jaguar’s legacy while aligning with modern design standards.
Simplified the purchase flow with a cleaner layout, improving clarity and usability across product pages.
Key Shots
Impact + Results
Desktop
Mobile
Elevated brand perception by modernising the site while preserving its historical character and tone.
Improved content engagement through clearer structure, refined typography, and enhanced readability.
Transformed the site into an editorial-style experience, setting a new visual and UX standard for heritage content.
