Role:
UX/UI Designer
What is this project?
A refreshed standalone Accessories site brought in line with the core Land Rover website through updated branding, styling, and UX improvements.
SCROLL
Accessories Site
The Problem + Solution
Elevated using main site components.
Felt outdated and disconnected from main site.
Refined journey with clear structure and filters.
UX was inefficient and lacked clarity.
Crafted a premium, unified experience.
Visual design didn’t reflect the modern brand.
Control
Solution
Improved navigation lets users easily switch between brands, streamlining their journey.
All nameplates are now clearly presented, making brand selection quick and intuitive.
Tabbed layout reduces scrolling and makes browsing accessories simpler and faster.
Key Shots
Impact + Results
Desktop
Mobile
Unified the standalone Accessories site with Landrover.com through consistent UI components, enhancing brand cohesion and trust.
Improved product discoverability and navigation, making it easier for users to find accessories relevant to their specific vehicle.
Delivered a more modern, premium shopping experience that better reflects Land Rover’s luxury positioning and user expectations.
