Challenge
Brand pages were bloated with heavy scrolling, delaying access to key information and making it difficult for users to compare models within a brand. The journey lacked efficiency and failed to deliver a premium first impression.

Approach
I designed a new nameplate selector component that surfaces all models within a brand at a glance. This frontloaded key details, reduced scroll depth, and introduced a smooth, interactive transition between vehicles — all while aligning with the brand’s modern luxury aesthetic.

Impact
The new component improved early-stage engagement, helped users compare models quickly, and established a more elegant, cohesive entry point to the brand experience across devices.